Privacy Policy

Who we are

Our website address is

This website is operated by Firing Room IT. Please contact us at if you have any questions or queries about our privacy statement or trading procedures.

Your privacy is extremely important to us. To help you understand our online information practices we have made this page available from every single page of this website.

What personal data we collect, why we collect it, and how we share it


This site uses cookies. A cookie is a small tiny text file stored on the device you use to access this website.

Please see our cookie policy for information about the cookies used on this website and advice about how you can disable or delete cookies.


We use your name and your return email address to answer the email you send us. We may save emails we have received from you in order to maintain a record of our correspondence.

We will not use your email address for any other purpose except to reply to your email. We will not share your name, email address or other data you send us by email with any other parties unless required to do so by law enforcement agencies.


Google Analytics: We use the Google Analytics service to provide information about how the website is used by visitors. This is a third-party service operated by Google. We share personal data including IP addresses and information about your device and browser software with Google, as well as information about which pages you visit.

For details of Google Analytics' privacy policy visit:

To opt out of being tracked by Google Analytics visit:

Chartbeat: We use a service called Chartbeat to provide real-time information about visitors to the website. We share information with Chartbeat including your location (e.g. United Kingdom), which pages you are viewing, and how you reached our site (e.g. from Facebook). We do not share any information that would enable Chartbeat to identify you.

To find out more about Chartbeat's privacy policy and data protection obligations visit:

Backup & Security

We use a backup service to store the data from this site remotely. This includes user comments and metadata such as names, email addresses from comments and IP addresses.

We use a security service to help protect the website from 'hacking' and other malicious activity. We share information such as user IP addresses and locations in order to maximise the protection provided by this service.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Examples of embedded data include (but are not limited to) YouTube videos.

Legal requests

We may share your information if required to do so by any applicable law or valid legal process. For example, we may be required to share information in response to a request from a government agency or a court order.

How long we retain your data

Emails sent directly relating to advertising sales or any other form of transaction will be kept for seven years. This is to enable us to fulfil our contract with you and satisfy record-keeping requirements for tax purposes.

Other emails will be kept for a maximum of three years unless we believe there is a compelling legal reason or legitimate business need for us to retain it longer.

We store information relating to advertising sales until seven years after the advertising contract has ended, as part of our tax records. All advertiser data is deleted after this time.

Where we send your data: non-EU partners

Some of the services we use to help run this website are located outside the EU, mostly in the USA.

Where necessary we have Data Processing Agreements in place with non-EU third-party data processors. These require third parties to handle your data in compliance with the EU General Data Protection Regulation (GDPR).

How we keep your data secure

All data entered into our website is encrypted using Secure Socket Layer (SSL) technology before being sent over the internet to our web servers.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you would like us to delete all the personal data we hold about you, you can request this.

To request an export of your personal data or data deletion, contact us at

More information

If you have any queries about our privacy policy, please contact us at